Israel serang Palestin. Memang tradisi Israel lah tu.

Angin-angin untuk memboikot Mc Donald, Starbucks dan adik beradiknya atas tuduhan menyokong Israel bertiup kembali. Memang biasalah tu.

Pagi tadi, Mc Donalds menawarkan Egg Mc Muffin secara percuma. Whattt?

Mc Donalds adalah satu syariakt multi-national yang ada di seluruh dunia. Saya percaya mereka juga ada banyak business minds, business thinkers yang sharp lagi hebat. But why oh why you offer a free burger NOW? It is an unforgiveable over-reaction by Mc Donalds.

Chain of smses, orang siap call radio sampai menangis-nangis cakap Mc Donalds asked us to choose between Egg Mc Muffin dengan nyawa orang Palestin, this is bad PR for Mc Donalds.

Saya sendiri yang selama ini berpendapat tindakan memboikot bukanlah tindakan paling baik dan paling bijak untuk dibuat pun, terasa yang dengan menawarkan Egg Mc Muffin, Mc Donalds seolah-olah sedang cuba merasuah saya.

Pilih di antara Egg Mc Muffin dan nyawa orang Palestin?

Man, you gantung diri sendiri lah! You over react!

Gerakan memboikot barangan jenama-jenama yang dikatakan menyalurkan sumbangan kepada Israel ini bukanlah perkara baru. I reserve my comment. Mula-mulanya saya rasa saya perlu tulis mengenai gerakan boikot ini dahulu, tetapi memandangkan gerakan ini bukanlah terdiri daripada business executives and consultants yang berbayar dan professional, saya rasa keutamaan perlu diberikan untuk mengkritik Mc Donalds.

Jika saya adalah eksekutif Mc Donalds, berikut adalah apa yang saya akan buat:

1. Operasi memboikot Mc Donalds ini bukanlah perkara baru. You have survived bird flu and damaging You Tube videos, you definitely have the clout to survive this as well!

So chill. Don’t over react.

2. If you check further, orang yang memboikot Mc Donalds ini is not your primary (frequent) customers pun. I can elaborate, but any self-respecting Mc Donalds executives should know what I am talking about. If you don’t have a clue, interview a few undergraduates in our unis. You should get what I mean.

3. Okay, orang nak boikot Mc Donald. Let them.
You are not the bad guy (neither are them who wanted to boycott you). However, as they are the one who accused you, they are the one who need to provide the evidences. The burden of proof is on them. The bad guy is Israel. Not you. Gerakan-gerakan memboikot ini will find it hard to find any proofs to back their claims and the call for boycotts will slowly dies. You have been through this, I don’t have to remind you.

4. Give it another one or two months, when everyone has “calm” down, now offer your free Egg Mc Muffin.

For every one free Egg Mc Muffin offer to donate RM1 (or 10 cents, even 1 cents is okay) to the Palestinian causes.

You can distance yourself from the so-called “Israel” connection by doing this.

You give your brand and reputation a positive boost! This is PR master-stroke.

But what you did now:

Even if it’s something you have planned long before, you can always postpone it. By offering the free Egg Mc Muffin now, it’s like you are bribing us you know. It is similar to an admission of guilt.

 

Sabri